Consider this scenario – You are at a bar with someone you have just met.
You are into them and desperately trying to pique his/her interest. Both scenarios require a calculated approach, suave communication, and on-point messaging. As a PR or content marketing professional, you need to figure out how to make journalists like you and want to work with you.
Ironically, dating rules transfer really well as a PR professional.
There is also a rising sub-category of niche dating apps such as Super Car Dating.com, which wants to make connections between high-end car enthusiasts, and Sports Buddy, which aims to do the same for the athletically inclined.
It’s the next generation of dating apps, fueled by new tech, increased mobile adoption, and social and demographic trends.
The two worlds could almost be walking hand-and-hand.
Let’s see why marketing and dating make a great pair.